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Research papers

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015
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Citation

Cape, P. (2015a, June 15). I speak therefore I am?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/i-speak-therefore-i-am--8462


Research papers

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright, Kartik Pashupati, Roddy Knowles
Company: Research Now SSI
September 26, 2013
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Citation

Pettit, Courtright, Pashupati and Knowles (2013a, September 26). Multimode, global scale usage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multimode-global-scale-usage-8069


Research papers

Research goes mobile

Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with luma Research, this case study looks at the future of mobile, and will explore how smartphone applications impact the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Sally Joubert, Christian Dubreuil
Companies: Research Now SSI, Luma Research
November 6, 2012
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Citation

Joubert and Dubreuil (2012a, November 06). Research goes mobile. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-goes-mobile


Research papers

CSI Berlin

Sampling in the online research world is its Achilles Heel. Whilst we remain reliant on access panels that they are essentially fronts for a relatively limited set of online properties and sources we can never claim scientific rigour and true...

Catalogue: Online Research 2010: E-Universe
Author: Kees de Jong
Company: Research Now SSI
October 19, 2010
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Citation

de Jong, K. (2010a, October 19). CSI Berlin. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/csi-berlin


Research papers

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York
Companies: Colmar Brunton, Nielsen, Research Now SSI
September 15, 2010
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Citation

Lorch et al. (2010a, September 15). From clipboards to online research communities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-clipboards-to-online-research-communities


Research papers

Will Twitter change the way that market researchers communicate?

Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
April 20, 2010
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Citation

Vieira et al. (2010a, April 20). Will Twitter change the way that market researchers communicate? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/will-twitter-change-the-way-that-market-researchers-communicate-


Research papers

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter
Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.
April 7, 2009
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Citation

Cierpicki, Cape, Vieira, Lewis and Poynter (2009a, April 07). What does research 2.0 mean to consumers in Asia Pacific?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-does-research-2-0-mean-to-consumers-in-asia-pacific-


Research papers

Using global online panels

Over the past few years, online research has become an invaluable tool in the toolkit of researchers across the world. By utilising online access panels, researchers have been able to conduct research faster than ever before. They have been able to...

Catalogue: Asia Pacific 2008
Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper
Company: Research Now SSI
April 9, 2008
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Citation

Pearson, Zhang, Ridlen, Smith and Cooper (2008a, April 09). Using global online panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-global-online-panels


Research papers

A tale of two questionnaires

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their...

Catalogue: Panel Research 2007
Authors: Pete Cape, Linda Piekarski, Jackie Lorch
Company: Research Now SSI
October 28, 2007
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Citation

Cape, Piekarski and Lorch (2007a, October 28). A tale of two questionnaires. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-questionnaires